Whether it is advertising or selling personal information, everything on the internet is monetized.

If someone has worked very hard for decades on systems and processes and a high quality network then I believe in most cases there is no issue monetizing that knowledge.

Folks, I would love to hear feedback as to how I would best monetize a couple of subprime related websites (and would even consider working on this project with a partner).

I recognize there is the option for us to develop it ourselves, but I would like to explore the idea of quickly/"easily" monetizing this asset with some sort of land lease if possible.

I will add this in advance -- you might consider a Monetized Installment Sale as an option for deferring gain on sale and giving you the option of getting cash at closing.

Regardless of your political bend it is an undeniable fact that governments want to tax and regulate and companies want to monetize.  

Point is, appreciation (both in RE and my example), can be monetized into cash flow, it is just not on a monthly basis.

I have done this strategy twice and my personal underwriting allows for 97% leverage, $500/mo NET cashflow (after I move out) and with that leverage I am usually over 20% cash on cash return when I move out and turn it into a rental.

Let's say you had 20 homes at 400/mo net cash flow after loans, that's 8,000 per month.

Its how you identify these leads and target your well-crafted message that makes the phone ring and it's if you can convert them cost effectively in order to monetize.