I hire someone to come every two weeks to do this.

To me this actually makes much more sense than the current system, people just don’t like change lol,  The reason people often hire an agent is that they suck at negotiation.

You could have someone on upwork build you a site, it will run 1500 and then hire someone for SEO which will run at the very minimum 200 a week for the 26 weeks needed to start gaining traction.

You may want to hire a PM as this is just the first small issue you are going to have.

If you just hire the cheapest or first PMC you speak with and it turns into a bad experience, please don’t assume ALL PMC’s are bad and start trashing PMC’s in general.

Make this easy on yourself and hire a property manager.

I don't reward thieves by handing them more money, but that may be the right answer for you since you aren't sure how to move forward.In the future, you should consider hiring a professional property manager.

So good hiring/firing ability for office staff and contractors or people management skills if you want to call it that. 

I hired roichamps dot com to do cold calling for me.

What is the benefit to the land owner to giving you equity versus just hiring another design/build firm and paying them for their contracting services without giving up equity?