You are starting a business. 

The PM business has been good to me and my family.

You don't always have to incentivize a tenant with a discount to get the tenant to stay, nor keep rents stagnant, but it is good to be aware of the business impact with respect to cost too.

To survive, you have to know that is a business however, not a job. 

As a family-run business we’re curious—what factors do lenders prioritize most when evaluating projects like ours?

A real estate business can also potentially generate a SOLO IRA or something like that. 

Trusted by 50+ businesses across [region/industry]."

I think you just have to work it in as the cost of doing business. 

Most of the time a newer or unsuccessful agents will host open houses as they build their book of business.

The best way to grow your business is to help people and give solid advice in the forums.