Hey Gary, USP is a copywriting term for unique selling proposition.

If you don't mind having a negative cash flow, and want to have a tax write off, then that is a different story, but you have to be careful, because the IRS may classify a constantly money losing proposition as a hobby and not a business.

I think 50 deals in a year without a massive team is a steep proposition.

Find a yessable proposition for them, and make sure you don't feel uncomfortable with your take.

Match the proposition to the problem you intend to solve and make the reader understand on an emotional level that you are unique in your understanding of the issue.And don't be afraid of blowing off time wasters early.

But, this is an extremely risky proposition for the buyer. 

It's a vague and awkward proposition. 

So I would look for him to say, "Ok, I'll give you a $500 credit per month" (at best) on that type of proposition. 

A lot of investors will hate on college, but statistically it is still a good value proposition if you pick the right major and work hard.I recommend everyone read How to Win Friends and Influence People, particularly young men going out into the world for the first time.

I am curious to see what the other folks responses will be to this, because as a lender it just seems like a risky proposition.