The indoor malls that simply offered shopping and a food court are the ones dying off.I've seen some malls be demolished and replaced with high-density single family developments. 

It may be time to refresh the photos in your advertisement and offer a move in special with a reduced first month rent. 

Do you need to furnish it to run it as a LTR or MTR in Cape Coral, or should I offer it unfurnished?

City National Bank is offering up to a $50,000 grant to buy properties in certain neighborhoods. 

Since this is a rehab, you shouldn't have to worry about offering a builders warranty but here's some things I've become accustomed to doing to make the warranty, sale process and transaction process easier.  

Your situation offers a lot of flexibility, which is a great position to be in.

Secondary markets like Temple, Belton, Killeen, and College Station offer better options for cash flow currently.

Most of my network hasn't heard of them or done any deals with them, so I'm reaching into the ether to find out more than what Google can offer. 

I'll reach out and see if any would be willing to offer some sort of mentorship. 

HubSpot offers a free CRM, however if you want to add more modules (for Sales and Marketing), it can quickly get expensive.