There is research in psychology on this and the basic finding is that gift cards with hedonic (pleasurable) associations are more highly valued by people.

Coffee and the experience at starbucks WILL and DOES make people happy and more productive, there are demonstrable physiologic and psychologic reasons for this.

This will not only help you feel like you are living more but it will also bring more happiness emotionally and psychologically to your saving habit which will create a win-win in your life.

Your cap rate analysis is more of a psychological barrier that a true financial barrier for pro forma assumptions.

Definitely don't give a s*** about him and would never effect my decisions as I only listen to people who are where I want or who are intelligent; I just find people's financial psychology fascinating & amusing 

Airbnb to limit use of travelers' names as an anti-racism experiment in Oregon (nbcnews.com)As we see it, given the strong sociological and psychological research base on what appears to be bias against certain names, kudos to Airbnb! 

The thing that will make it really hard right now is fighting the psychology, the social mind control you have to beat off to live a certain way and act a certain way.

My opinion is that it is more psychological than anything else.

I don't need you to understand, but accept that I saw a very qualified neuropsychologist for my diagnosis, and underwent hours of interviews and psychological testing.

We’ve all seen people who hold on to an investment forever waiting for it to get back to “breakeven”, they just can’t psychologically accept a loss.