My wife of course wanted the cute property with all the bells and whistles, but once I made the spreadsheet of which properties we would get our money's worth she realized the benefit and we have been able to hold our head high as we have turned out a couple houses that didn't meet the standards. 

Real cute huh?

You can make a cool, custom site just using "Twenty-Fourteen" and some custom photos/graphics.

The house was a cute house, always easy to rent.  

They managed to infest the building with bugs, destroy walls, urinate everywhere, and generally leave the place looking and smelling like a total POS.When I was buying it, I went through, generated a scope of work that would result in a clean, simple, functional and cute home.

My husband designs my website, my brother-in-law (who is a graphic designer) designs my logo and business card and is working on my credibility packages. 

I have 20 years of advertising and graphic design background.

Every home has "concerns" but I still believe this house is sitting there just waiting to be cute and make money.

You're absolutely right, it's hard to pass on opportunities when you're green and eager to get involved, but I felt like I was starting to get cute with the numbers to make them work and would end up making an irrational decision if I didn't simply walk away. 

Also, we have three cute vintage rental houses (1920, 1941, 1950) and we updated for safety, but choose design that is in character with the home.