And are you simply advertising for rent?

I saw it being advertised for FC in August. 

Once you know who your tenants will be, you can answer the property question on several levels, not only SF vs MF, but also location, size, features etcIf you design a car, you start by thinking about your target audience and what they want.

I have targeted Houston Texas ( Harris county), but the competition is extra ordinary.

When done right, Facebook can go neck and neck with any other lead-gen method out there.If you have the ability or the budget, building out a proper SEO strategy should be a top priority.Google PPC is highly effective but the truth is most investors without a hefty advertising budget can’t or shouldn’t spend their dollars there.What are you doing right now to generate leads?  

This is a moving target, REI. 

All an agent should do for you is list the property to generate showings => to generate applications, that YOU then screen.Now, they may actually be asking you want screening criteria you want them to advertise, which is fine.Can't answer your question though, without knowing if this is a Class A, B, C or D property - as they will all have different criteria.Here's a sample of some of what we use in our Metro Detroit market:Class A Properties:Vacancy Est: Historically 10%, 5% the more recent norm.Tenant Pool: Majority will have FICO scores of 680+ (roughly 5% probability of default), zero evictions in last 7 years.Class B Properties:Vacancy Est: Historically 10%, 5% should be applied only if proper research done to support.Tenant Pool: Majority will have FICO scores of 620-680 (around 10% probability of default), some blemishes, but should have no evictions in last 5 yearsClass C Properties:Vacancy Est: Historically 10%, but 15-20% should be used to also cover tenant nonpayment, eviction costs & damages.Tenant Pool: majority will have FICO scores of 560-620 (approaching 22% probability of default), many blemishes, but should have no evictions in last 2 years.

Here’s our OPINION for the Metro Detroit market (use as a template for your target area!)

For example, if your property is a SFR and your target buyer is a family with younger children then you'll see more movement in the months where school is out so that the children wouldn't be changing districts mid-year (not that this doesn't happen though).

I target small and midsize companies who care more about cost than larger companies because they may be more willing to work with another housing supplier if they're able to offer lower rates.