You can do this simply by changing your bedding colors and the colors of accent items like throw pillows and towels. 

I develop a high level scope of work and then make my own estimates for each item.

I successfully run 1 STR and have a 2nd that an inherited PM handles.I have Vrbo and Airbnb they will sync with each other with no external software.I set pricing easily by using the built in tools that Vrbo provides.Automated messages are built into both platforms.Vrbo keeps my calendar slammed, but I take direct bookings as needed, simple to do.I have no additional 3rd party fees to very sucessfuly run and manage my property needing only a a few minutes per week.

For decades many of America's largest companies have sold items to our Gov at crazy high values.

For me, I had no goals but found that two of the deals that I did, the seller looked me up on FB and said that they felt good about me pretty much because they got to know me through videos / posts that I made and I suppose that it built trust with them. 

I've built a pivot table of brand name vs. cap rates per state, and I am starting to see some of those patterns emerge.

They seem to have good number of properties under 100K built in and around 2000's.

It was built in 1928 and had original old-growth hardwood floors in pristine condition other than the smell.

Also the majority of those costs to covnert to a 2nd unit will need to be capitalized and depreciated, but some things (new appliances, flooring, paint, kitchen cabinets) can be shorter year assets vs. across the full 27.5 and IF it turns out that unit is > 50% you can use bonus as well on those items.

@David Krulac that's for sure, I wasn't really talking about population growth, talking about the amount of new supply being built which impacted the overall supply and demand.