He is always encouraging his community (strongly and softly) to help someone.

@Michael Baum knows what he's talking about for soft furnishings!

I was more diligent about soft aspects of the interaction when accepting applications.  

Make sure that they only check credit once (or soft inquiries) to make sure you are not hit with 10 different hard inquiries all at once.

The pros to them are vast though, no cap on how many mortgages you hold, they don't show up on your credit report, the closings are quicker, the rates are competitive, we only require a soft credit check, no tax returns or employment requirements, and the seasoning periods a very short.

You might see soft spots on the floors—they’re one of the most common mobile home faults.

Sticks hard costs usually starts at $175 psf without soft costs. 

As a country, we're soft.

I also factor in soft budgeted expenses like cap ex, maintenance, and vacancy.For example, if I had a $3k rental and the hard expenses were $2,200 you might view this as $800 cash-flow positive, but I am going to budget maybe 15% for those soft expenses and my cash-flow would be $350 per month.

I feel like $315k might even be a high ARV (but I'm no expert here), and the market in Jax is decently soft right now.