@Ray Hernandez Research multiple sponsors (at least 3 plus.)

I’m curious to know—how do you approach your market research?

Every system you try will have flaws, or you may salivate over a feature that appears in other software.Some familiar names are mentioned frequently: Stessa, Apartments.com, RentRedi, TenantCloud, Innago, RentManager, Avail, Rentec Direct, Doorloop, etc.I recommend conducting thorough research on each app online to understand their offerings, pricing, etc.

It's not necessarily something to resolve or fix or perhaps even research, unless a lender won't lend on it because you don't own the surface rights so would not finance permanent structures there. 

Are there any resources for researching demographics of a specific area that would help?

I think it is like trying anything new, do your research, find something that looks good (nothing will be perfect and there is always something better) and just do it. 

I’m a rookie investor currently researching the ATL market for potential BRRRR opportunities.

Each of these things can be worked on and in a few months of consistent and persistent action, you can see a gradual change in your situation.Don't let current circumstances paralyze you.As far action steps:- Research and strongly consider the househacking strategy.

I am not familiar with that option, but I will do a little research.

I've only been living here for a year and a half, but from my research and getting to know the city the largest industries are Insurance (ALICO), Education (Baylor, MCC, and local ISD's), and Distribution (Coca-Cola, Mars-Wrigley, Dr.