Raising money is all about marketing and sales (not real estate specific) so either hire marketing agency and read sales books, or hop on some LinkedIn courses on marketing and sales.Not sure the legal structure to use: talk to accountants and attorneys.Need deal flow: talk to brokers and go to a lot of networking events.Lending terms: start calling banks and loan brokers.From there, it is all risk mitigation. 

can the lot be sold on the open market? 

There aren't any good wholesalers in the Cleveland market.

You picked a great community to join.. have you checked out local comps to gauge the market vibe yet?

I'll hand it to Pace Morby tho- he is an amazing marketer. 

I'd recommend speaking with local specialists in your target market to look at multiple investment options side-to-side.Lastly, some of my clients have been encouraged to stay away from HELOCs unless they expect a lump sum (inheritance, sale of other asset, bonus, etc.) to pay off the HELOC in the next year or 2. 

Are they at market rent, or locked into below-market rates?

Any marketing should always be based on the information provided by sellers in a deal. 

Being in the Austin market gives you a great advantage since it’s such a hotspot for investors.

I'd recommend looking at costs. your build cost is going to be well over other homes because of the fixed costs like slab, Hvac, roof, etc. check the market drivers and weight the benefits of short term versus long term. long term is no furniture and help pays mortgage but at this size it doesn't really cover everything. we didn't find a lot of economies of scale in single family detached. can you build more than one unit?