I would look in the smaller markets in the outer band of RTP.

The local market has a lot of opportunities, especially if you’re looking into multifamily or creative financing.

Study the market.

I would check your market analysis.  

Never thought of it, is it a rentable market?

If the marketing is on point than you only have 3 options - 1.

Here’s our OPINION for the Metro Detroit market (use as a template for your target area!)

Look at their marketing strategy.

Every market will vary due to labor costs. 

Also make sure to build on a property located in a desirable location with larger pop density and if holding for rentals, charge median rent for that market as lenders want to see a bigger pool of buyers/renters available to occupy/sell.