They say in bold" if square footage is important measure ". 

Investment returns are the measure of amount of risk investor is taking.

I have a question does anyone know who we can go to that can measure the floor plan to get the exact lumber amount needed for this house?

The TED Spread measures credit risk to the general economy.

You need to draw a floor plan and measure all the rooms.

@Mary lou L.I realize this is an old post but here's the counter top people I used:Granite Expo in Oakland, CaYou'll need to have the plywood decking up on your cabinets, know all your measurements, etc.

What return is it measuring? 

And remember, the market health measure is the past, look for an area with a future.

From my experience in the workplace, I believe I am missing the role definition, the responsibilities of the role, and how those responsibilities are measured.

This is all very general, would need to know specifics to get into more detail.If you feel good about your ARV analysis, just as a precautionary measure, I would add a 10% "Oh-crap" contingency fund to your expenses if you haven't already, and see if the numbers still work for you.A more experienced flipper than I should probably chime in and let you know if there's a detail you've forgotten.