@Andrew Steffens, fair enough, but with a lower entry point, higher appreciation rates than most small cities (it has 100,000+ residents, which is not little), great MTR-LTR metrics, and nearby well-performing regional attractions, it has a lot of data pointing to it having a shot at success. 

Buy in a good location and have multiple strategies should STR not perform as anticipated.

A borrower must choose his or her own contractors to perform the needed renovation.Ø All Contractors participating in the HomeStyle Renovation Program must complete a Contractor Profile Report.

I'm in the retail sector, primarily value-add product with a great location but poorer performance than the market average.

It produces useful reports for various properties.Cons:   They over promise and under perform on virtually everything.  

In previous crashes, the market out performed class a whereas now, it is initially out performing A, but many economists are for casting a quick recovery for A while B and C take a few years to rebound fully. i think new buyers have to require a higher going in cap to protect themselves.

Rehab: Coordinate with local contractors to perform quality, cost-effective renovations to increase property value and rental potential.3.

A professional can also ensure that you perform the proper tax reporting and record keeping on the transactions.

Perform your own investigation and build your own rent roll/spreadsheets to confirm everything.

Lack of performance I would say.