I have been in discussions with someone that specializes in SEO and lead generation for real estate investors, vetted him through references, and he seems to be as advertised.

@Robert Morris it can work - until it doesn't via a lawsuit.Challenges:1) They are NOT professionals2) They are not licensed, so may cause you legal headaches3) They won't have insurance, so what happens when their actions lead to a lawsuit?

Unfortunately, on BiggerPockets, you sometimes have to be cautious, as some professionals listed there aren’t always reliable since realtors, lenders, and contractors pay for leads through BP with little background.

When a lender understands your investing goals and strategy, it often leads to smoother transactions, faster approvals, and even better terms. 

The most basic step is to ensure that our form is in a highly visible, easy-to-access location where visitors can simply fill in their name, email, phone number, and property address.It’s honestly ridiculous that the BBB accreditation is ABOVE the form where the lead should input their details for your acquisition agent to contact them!

I think that you can answer this yourself by now.To add "insult to injury," as mentioned in the previous landing page analysis, the actual lead form is placed below the “fold,” which further hurts the conversion rate.I don’t know this advertiser personally, but I would be highly skeptical of their results.

If you haven't lived there, visited there a lot, or have close friends or relatives there, you may be too detached from the area to pay close attention to it which will lead to PM skimming and just bad oversight on your asset.3.

If the applicant was arrested, did that lead to any rent payment issues?

🙂The most important thing in wholesale real estate is to stay sharp on your lead and deal acquisition, as these are the main "products" you're selling.Investing in strong outbound and inbound strategies to find off-market properties and their sellers is the foundation for success.Good luck!

But I'm hoping to lead guests to book Direct as much as possible so the OTA's can't sit on the deposits for months!