It feels like they've tried to monetize it, but excessively so. 

One of my best friends and former coaching client is monetizing a several million dollar wind farm in 2017.

The former because they sought the revenue.As others have said, these mentors who seek it out as a revenue stream do not generally vet their clients--capacity (ability to afford and still succeed) or capability (previous evidence of being able to succeed and monetize the education).Mentors can generally only train you in what they are experts in. 

And see if I can come up with something to monetize the website other than just showing the viewing public what projects we are building.. 

Meanwhile during the whole time they just kept cashing the rent checks.Paper losses and paper gains mean nothing until you monetize them. 

It's called Monetization of the Debt.But you're correct that the treasuries will easily find buyers on their own, i.e., they don't need the Fed to create a market for them.

I am all in for $32k, rents for $975/mo.

Now say there is a major issue, it's in dystopian "snow-flake-vile" and has lost considerable monetization so owner pulls trigger on Strategic-Default.

My goal is to simply monetize as much of what comes through the pipeline as possible.

They created a 'new asset class' that we all knew about called SFR (single family rental) but are having a hard time monetizing on it.