It seems like a great opportunity, but as someone based in DC, I don’t know much about Salisbury.I see that it's fairly close to a hospital, which could be good for medium-term rentals (MTR), and it's also near a university, which might attract long-term renters.For those with experience in this market, I’d appreciate your thoughts!

It really matters the avatar/who you are looking to attract to your rental.

Waiting might increase value, but your renovations could attract buyers quickly. 

I am breaking into the real estate investing game and I find this strategy very attractive.  

Understanding Price "Improvements"In the world of real estate, pricing is a critical factor that influences both the attractiveness and the competitiveness of a property.

Good customer service and coverage.

Scum attracts scum. 

I'll tell the landscaper to put me some cheap colorful bushes out there and some colorful mulch as much as I hate mulch cause it attracts termites.

That's the category of lender you want to avoid falling into.This is a roundabout way of saying if you can show real value to your borrowers by understanding their business you will attract the best quality borrowers with the best collateral and can charge a premium for your services because they are the borrowers who understand what's most important in a lending relationship and its not solely the rate or origination fees.

Purchased and renovated multiple properties on the same block, which attracted other investors to do the same.