As to your question, the best way to market high end properties is to price them appropriately, list them with a professional agent experienced in the area and in high end properties, and then market them to high end buyers through web and print publications.

For that reason I printed the landlord and tenant laws for California and have started to review them.

One more thing, if at al possible, Become a PRO here on bigger pockets and use the Analyze tab to see if the deal is a good one AND use it to print out the deal to convince buyers or lenders to help you. 

Print out applications and get authorization from the potential tenant for a credit, criminal, identity and housing court check. 

There should be some printed material with guide lines.

@Forrest Atkinson not sure but it looks like you can create a PDF file and print it, 

Has anyone out there tried to print out their own marketing message on blank, yellow, no lined index cards and mailed them out?

Unless things are different in different parts of the country but I don't think so... if you read the fine print of the warranty of tub reglazers there will be a paragraph about not setting anything on the reglazed bathtub ever again, meaning, no soap, no shampoo bottles etc... this is a pretty good indication of the resilience of the process, they are basically worried about anything on the surface for a long period of time causing moisture issues and bubbling the 'reglaze'. 

You are also able to print out the report to show with others involved. 

@Jon Holdman  having had to foreclose unfortunately on my share of borrowers during the crash I got educated in the small print where my first 25 years or so lending I never even read the small print.. its when things go wonky that the small print matters  :)