The point of making money is to increase the quality of your life.

How did you screen the ESA?  

HUD is changing its inspection criteria from Housing Quality Standards (HQS) to National Standards of Inspections and Real Estate (NSPIRE).

Poor tenants cannot obtain quality housing.

Are their listings detailed with good-quality photos?

As a new landlord, familiarize yourself with tenant laws and have a solid lease and screening process in place to protect yourself.Be prepared for maintenance expenses by setting aside funds, and if managing the property feels overwhelming, consider hiring a property manager to handle day-to-day tasks.

On paper looks great, in reality too much hassle, not as great quality tenants, and what you're seeing: too much competition. 

Rental rate comparison for similar quality.5.  

We ensured every home had a wide collection of quality cookware, spices, coffee, etc.

You might not need professional pics for your market, but it is importnant to get nice quality pictures with good lighting.