The best approach to do it correctly is to systematize everything.And in that respect, it makes sense to use the same template.You can adjust that template as you go along.There is no point reinventing the wheel.Which is what effective flippers do. 

So, in term of already existing information, you don't want to re-invent the wheel. 

It can also be pretty dangerous if you try to reinvent the wheel or get too creative. 

@Ryan Hopkins Why would you want to re-invent the wheel if you don't have to?

I am very concerned about re-inventing the wheels and not doing REI efficiently.

You are not re-inventing the wheel, and they provide a field consultant weekly my man...

take some time and google websites that are similar to what you want to do..you can get Tons of ideas and not waste time reinventing the wheel.Traffic equals money..work on increasing that traffic and opportunities won't be far behind.i've got a few great ideas for websites also..it just comes down to advertising and spreading the word which I've spent zero time doing.

I have been a real estate and mortgage broker for almost 2 decades and I am having to reinvent myself and my business ~ so I have been devouring every little thing I can get my hands on, and hopefully this will fill in the crevices that need filling in to automate my business and develope an online presence ~ which he promises to help you do as well as design, develope and host a FREE website for you for one full year.

Many newbies or part timers are trying to reinvent the wheel.

I also don't want to re-invent the wheel.