I would implement this next time you have a lease expire. 

With that in mind, which approach do you think works best:1.Use property management software (PMS) as an intermediary to automate payments and fee splits while reducing legal risk and simplifying operations?

Increase time spent conversing with each lead that you get to learn more about how they view the property and implement reasonable changes accordingly.

This is a very labor intensive process for most big box skip trace companies because it cannot be automated.

I had to spend a few days backlogging two months' worth of data, that's until I set up the automated rules.

I think they actually implemented it, but then it got postponed due to some lawsuits. 

Software automates what you already know (hopefully) - for some folks they get in trouble because they assume the software "knows" and they don't bother to learn it.

The same guidelines could have markedly different interpretations and implementations by different lenders.Lender A tells you that your rate is X, Lender B tells you that your rate is a little higher because they see that the program/product that A is quoting wont work because of some minute detail.

Consider automated systems or direct follow-ups to engage more applicants.

Problem with Zillow and FB is they have this annoying "1-click reply" where people can just click on your ad without reading it and you get an automated message "Joe is interested in your apartment at 123 Main St."