I think it’s fantastic that Zillow is highlighting risks and opportunities of properties more broadly.

Per SQ FT is too broad to work for you.

Yep a bit too broad, but welcome!

It certainly breaks down the barriers to entry so that you can spread coins across a wide array of assets and markets. 

It’s a modest home, and we aim for broad appeal with a neutral, updated look that attracts a wide range of buyers.

Cohosting can be a broad term, so it’s crucial to clearly define the tasks and responsibilities you're managing and differentiate yourself from others in your market.

So they use broad strokes to entice new people to talk to them, but they don't have the knowledge or expertise to do the job.

But beyond that, your question is so broad, no one can give you advice, other than: go buy a property, or a share in a public REIT.  

One of the biggest mistakes an investor can make when deciding to take the plunge and start spending money on Google Ads is targeting the WRONG keywords.It’s true that one way to use keyword targeting is through “broad” keyword types, which are usually less expensive and can capture various keywords you might not have considered in advance.

Answering these questions thoroughly allows you to optimize your communication because, rather than casting a broad net and hoping something sticks (which is more or less the case with the method you were asking about), you target segments that have a natural affinity for your business.