Treasury, HUD, and market participants/investors will have to carefully navigate many thorny issues, including: - Increased Market Competition: Fannie and Freddie will compete more aggressively for mortgage business, which will lead to innovation but also potentially higher risk-taking.

Any tips?

unfortunately this marketing specialist was NOT a specialist in marketing for real estate businesses, did not understand the unique requirements and characteristics of real estate, and hence implemented their “generic” on line marketing program.  

Seems odd as this would be a business expense for my business.  

I forget; it was payment processing related) that required me to have a website for the business.

You rent it for one year and create a successful STR business that shows a trailing 12 month net income of $75,000.  

As good as offsetting all his W-2 / Business income?

The online gurus are the worst.

It is important to remember you own real estate in the Poconos and you are choosing to operate a STR business.

Quote from @Michael Smythe: @Tuan Tran don't fall for all the hype about S8 by so called online "gurus"!