They are just regurgitating marketing 101 trying to sell the holy grail. 

.📊 Market Appreciation vs Stock GrowthHere's where it gets really interesting!

You have to set them up, market, book and clean. 

Unless you make the theme of the house around that famous person, I dont think consumers will pay a market premium on ADR to stay. 

Seeing a lot of new construction rental buildings hitting the market in Bronzeville and the west side, seems to be CMU brick around the sides. 

Quote from @Jaycee Greene: Hey Jaycee, we currently lend on several loan types: Fix & Flip up to 90% LTP, BRRRR, New Construction, Bridge Loans, & Multi-Family.For myself personally, I'm looking in the Orlando, Philadelphia, and Southern NJ markets, 1-4 units.

Make sure the tenants are paying market rent or above, otherwise your loan will be DSCR constrained.

Hi Kedric, welcome and I'm in the Atlanta Market.

@Cosmo DePinto, I can provide further insight on behalf of my market.

I'd recommend speaking with local specialists in your target market to look at multiple investment options side-to-side.Lastly, some of my clients have been encouraged to stay away from HELOCs unless they expect a lump sum (inheritance, sale of other asset, bonus, etc.) to pay off the HELOC in the next year or 2.