Our units are the best in the area, so we tested a newly renovated unit $75 above our competitors and got it rented immediately. 

Depending on the $ level, could turn competitors into customers as you could use the SDIRA as a HM lender.

@Christopher Cills Part of this is what is the class of the property and what are your competitors doing in the market? 

I've heard a few of the podcasts talking about wanting absolutely everything in the tenants name, some saying that even if their competitors do include some utilities, that their slightly lower advertised rent usually tips the scales in their favor, even though the tenant is often paying a little more per month overall.I'd personally want the tenant to know and take their responsibility in their living situation.

Having a good product means being in the right market, the right amenities and being 1 step ahead of your competitors.  

@Calvin Liang nice work.I reached out to a bunch of syndicators 3 years ago to ask a similar question and subsequently built our investor management software, Investor Deal Room.At the time when I started building it IMS and Crowdstreet were the only two companies that were visibly competing in the space.Since then, quite a few competitors have cropped up for real estate investor management software.

-how do rates compare to nearby competitors?

Floor -- What are your competitors doing?

A friend of mine and competitor only markets on airBNB and stays fully booked. 

You might be better off spending that franchise money on buying better equipment for your business and building your own network of clients instead of waiting for someone in another city to maybe feed you leads.I'm guessing the north Atlanta market is extremely competitive with RE photographers already... do some research on how much the competitors in your market charge.