If this customer desires a Rheem Brand whatever due to the companies clever marketing or product superiority in some way that the customer values highly- maybe think about offering that as a choice or even a standard option where you build upon the companies goodwill that they already have in place for the product.Good Luck!

I started out active and found that I was not great at being an asset manager and finding quality property managers was a huge struggle. 

In my opinion, both have their pros and cons and neither is 100% superior to the other.

Do you go for the cheapest or the best quality?

Never underestimate the power of negotiating a lower purchase price, as you never know what you can encounter in the rehab (that may not have been planned) and make it easier for a quality lender to fund the maximum leverage they can.

I am looking for advice on how to maximize exposure and bring in quality renters for my commercial space.

Leads are high quality so your salesperson doesnt have to spend a lot of time sifting through tire kickers.

You need to search for properties near your subject property deal that look like and have the same size as your end result aka a comp aka a comparable.Any quality agent can run your comparable market analysis (CMA), and over time, with practice, you can run your own comps. 

Is it a fully rehabbed property with high quality tenants paying top dollar, or is it a run down apartment with below average rents that you collect rent on and put as little cash into it as you can.

And I put all quality materials and high end finishes throughout.