That being said, when it comes to housing prices nationally and locally, there are many factors besides inflation to consider besides just property values.

Make sure to have thorough inspections done and factor in extra reserves just in case.

@Matthew Lamoreaux I think if you can find a rental, long-term or short-term, that cash flows well in today's market then this should be a factor that should be viewed as icing on the cake and should be used as a potential solidifier of a deal.

It also sounds like this is a newer venture for you so unless you have a key partner with experience banks will also factor that into their loans. 

You could then get more sophisticated and factor in refinances after 5-10 years and how that money could be re-invested into acquiring extra units. 

These factors cause a bit of anxiety and have led to this whole re-evaluation.

It is actually another conversion factor which can be used in your ads and adds both a connection option and “eye real estate”Conclusion:The Google Ads game is already highly competitive in today’s market and requires an investment of several thousand dollars per month to see serious traction.

There's just too many factors that can go wrong with these types of deals if you're overleveraged from the jump.And, sometimes we want these deals to work so badly that we fudge some of the numbers during our underwriting process to show some "cash flow" just so we can get into the deal.

Depreciation will continue to provide tax savings for years to come, of course.Appreciation isn't cash earnings, of course, until the property is sold, but it does factor into the overall wealth building opportunity in real estate investing.

And of course factoring in insurance and taxes.