Even if it was a low performer (which it isn't), isn't it part of the game to reimagine, see the potential and make it a success? 

When you have several rentals the other performing rentals cover everything and you don't feel the stress from the one nonperforming rental.

Take a look at this ad, which is clearly targeting a keyword that a buyer would use.I know what you’re thinking: “Yeah, I only pay when someone clicks on my ad,” which is true.

It performed well last year and has a proven track record.

(I am getting pretty tired myself sounding like a broken record).Direct mail marketing works SO poorly, you need to send THOUSANDS of mailers, AND you need to send these thousands of mailers SEVERAL times to get a deal.So:BECAUSE the performance is SO low you need to send thousands to COMPENSATE for its poor performance AND hit the receivers several times BECAUSE the performance is so low to get a deal.Conclusion: "Direct mail marketing works"WHAT THE HECK?!

Quote from @Matthew McLaughlin: Is this a market you believe will perform well for the next 10-20 years?

Owners mistakenly ASSUME all PMCs offer the exact SAME SERVICES and PERFORM those services EXACTLY THE SAME WAY, so price is the only differentiator – so, they often select the first PMC they call or that calls them back!

If you have a 12-month history of the property's performance, you may be able to get some wiggle room with more local banks for it.One thing that may impact the lender's ability to lend could be the Debt Service Coverage Ratio (DSCR), but as long as the property cash flows well then that shouldn't be an issue. 

It may make evictions of non-performing tenants difficult or impossible.

Can the syndicator be removed if they are not performing?