After listening to Michael Quarles on podcast 81 I realized the "fruit bowl" for equity was pretty much all I should really be mailing to.I mailed out to equity and got fewer leads and most wanted retail BUT they were all laser focused on sellers I could actually do deals with that had equity vs. other lists who may have a few who have equity, and a few who might actually be motivated (with no equity, underwater, waited to the last minute to sell).