You can easily check the competition and get that info.

I think they are grasping at anything they can to make up for competition and direct bookings coming on strongly.

I would make sure you are doing follow up's because a lot of your competition won't.

Have you noticed how competitive the real estate market is right now?

The expectations are that any reduction in interest rates of even .25% will accelerate buyer and investor activity and competition. 

Here is how you do it:1-Research the areas you're interested in make sure to stay away from heavy rent controlled areas.

For me I can't say I think about my competition.

.- Off-Market Deals: In competitive markets, off-market deals can get you better pricing.

For example, Fountain Square or the Near Eastside will jump to 30 days on market around Halloween, despite the fact Broad Ripple or Fishers will remain ultra-competitive because of their respective higher demand / low inventory. 

The area is becoming saturated and the only way to stay competitive in the area is uniqueness.