We broke everything down into six categories and used those as buckets to simplify our understanding of the business.

(We are working on a generalized survey to collect info on our buyers/potential buyers so we can make sure we understand who our customers are while trying to dial in their preferences and patterns.)You are doing great things. 

I've never understood those that can't understand the critics of STRs.

Here are some tips to help you negotiate effectively:Know Your Numbers ColdBefore entering any negotiation, understand the financials of the deal inside and out.

You really want someone that invests in their market themselves and understands the numbers.

The process can vary greatly so it's important to understand it and ensure it works for you.

I’m glad you were able to move on without signing, shows the agent understands/is a good guy/gal, or knows other firms wouldn’t require such a signature. 

ADU’s are a very popular in expensive areas, and I understand they add equity value as well.

The more you understand the local market, the more value you can bring to a mentor.Stay persistent and consistent.

I don't understand Ray.