I have a great website and I've hired an Seo company to help with my online marketing due to the competitiveness of the Atlanta market.

I also do web development and SEO for them with my other company and they've been very prompt at payment.For anyone interested, you can view images on the house at [REMOVED]

Now that the easy part is over (yes, that was the easy part) you will need to research SEO or Search Engine Optimization.

Highly recommended & they do have the SEO tools that can be utilized.

A good resource is something BiggerPockets has created for you (and for their SEO).

.#1 Conversion Rate Among Property Managers on VRBO4.7 Avg Rating on VRBO/AirBNB99.7% of Stays Incur no Material Guest Damage18% Commission **some markets with high permitting costs are at 23%, but most at 18%**6,000+ Properties Managed in over 80 Destinations in the US2 Million+ Guests ServicedHow Your Clients Will Earn MoreProfessional marketing, photography, copywriting and analysts at homeowner’s disposal to achieve revenue goalsListing is SEO optimized and integrated with 50+ distribution sites (VRBO, Homeaway, Airbnb, Google, etc.)Dedicated revenue management team leveraging dynamic pricing with homeowner guidance24/7 reservations by live agents and via online booking platformGain Peace of Mind24/7 availability for homeowners and guests.Proprietary technology installed to ensure safety, security and enjoyability.Outsource all accounting, tax and license compliance.

In my opinion Google Ads will yield better benefits (ROI) in the long run, but FB can be an important component of your social media presence and overall SEO strategy.

SEO company:I generate leads, come up with new SEO strategies, and lead the SEO company, she backs me up with everything in the SEO company managing all the admin side of things, HR, Taxes, lawyers, operations, money etc. etc.We Buy Houses Company:She leads the flipping company and I back her up with that.

We've gained solid market share through quality content that increases our SEO on Google and grabs eyeballs. 

That could be direct mail, google ads, PPC, cold calling, SMS marketing, RVMs, SEO, door knocking, etc, etc, etcCheck out @Anson Young's book:  Finding and Funding Great DealsAlso see this post:  Driving for Dollars: How to Find (and Buy!)