You just have to polish your crystal ball and make decisions based around what is going on in your target market. 

@Mike Wood you hit the nail on the head about the comps.

Say "I buy houses" and eventually, not ever buying a property, you may get nailed for false advertising, see what the FTC has to  say about that!

This may require proper service (hand-delivered), and/or mail & nail (posting on a conspicuous spot on the premises.

The person above who mentioned the word "trust" hit the nail on the head.  

We are currently trying to nail down a regular meeting time for 2016 but its looking like the 3rd Saturday of the month at 10am. 

What happens when you mail out your flyer and one of those cash buyers happens to be a Real Estate Broker, Real Estate Attorney, Title Attorney, Agent of a Banker type that is having a really bad day and decides to just nail some joker? 

@Tomer Ravid the previous landlord was charging $525/month in an area where market rent 5 years ago was $850/mnth for a similar apartment (2 bed 1 bath).What I did was put in over 100 hours of landscaping work, upgraded the appliances, upgraded the kitchens and baths (all as cheaply as possible, for example, I painted pink tile white, used thermoplastic panels and liquid nailed them over the old tile backsplash, laid down new vinyl floors over the old nasty vinyl, etc) and was able to take very nice pictures and market the property very well.I also allow dogs, so that is a huge competitive advantage in the area.

.- What you love & hate about it: love polishing a house that needs attention.  

I would want to pick out all the things that I see like light fixtures, cabinets, tops, flooring but I expect the contractor to get all the other things like support for the structure (sockets, nails, screws, drywall, and anything else needed to put it in place).