As far as metrics for hotels, too many people and blogs obsess over REVPAR rather than GOPPAR (gross operating profit per available room). 

Any specific blogs, people or places I need to plug-in to learn?

Try this:  (Source:  ervicemasterclean.com/blog/how-to-get-dog-or-cat-urine-smell-out-of-hardwood-floors)How to Get Dog or Cat Urine Smell out of Hardwood Floors ...Pour the hydrogen peroxide over the stain and then cover it with a clean cloth soaked in hydrogen peroxide.

We don’t know any PMCs to recommend in the area mentioned, but since selecting the wrong PMC is usually more harmful than selecting a bad tenant, you might want to read our series about “How to Screen a PMC Better than a Tenant”:https://www.biggerpockets.com/member-blogs/3094/91877-how-to-screen-a-pmc-better-than-a-tenant-part-1-services-and-processesWe recommend you get management contracts from several PMCs and compare the services they cover and, more importantly, what they each DO NOT cover.

I wrote a brief blog post I would recommend anyone looking for a property manager to check out.

Here's a link to an article: https://www.biggerpockets.com/blogs/10944/74462-yo...This goes through some value propositions that you can put into your letter or postcards.

A lot of conversational AI is super helpful, like Jasper for marketing (blogs, client communication, etc...). 

If they are good, then I assure you you'll learn exponentially more than if you read a blog of a book.

BP article - https://www.biggerpockets.com/member-blogs/7810/95294-what-i...

This might be a good thing for blog post.