I know this is tax deductible, but I'm wondering if I would claim the entire deduction on my 2022 taxes or is this something I spread out over a few years?

It will be spread out over the life of the note. 

@James LauerDo all your bookings direct with no listings on Social Media platforms .

Just a few ideas...make connections here at BP, go to local investor meetups, use social media like LinkedIN to make new contacts.

And realistically, if you are advertising on something like social media, you will likely only get about 5-10% of your total leads being qualified.  

Their scripts/list of questions should be short and to the point... then, you'll follow up with the warm/serious leads.If you're getting into social media and possibly SEO marketing, check out platforms like SEM rush that can provide great insights, analytics, suggestions, and more.Hopefully, the BP community can weigh in regarding other lead source options.

All the big wins on social media and the podcasts certainly set an unrealistic expectation.  

I have made a flipping spreadsheet and a multifamily spread sheet.

I've learned you cannot trust the media with the storms as they sensationalize everything. 

With social media, or any other type of marketing you need to understand VRIN scores: V stands for value.