Unless you are a celebrity then that my be different, but other than that I think people throw money down the drain setting up all these complex structures.

Right now Tramontina.com is celebrating their 112th anniversary sale.

And if you're celebrating and don't mind spending $$$ then my wife is super fond of Caymus.  

Stop and celebrate for a moment!

(heck one of my friends sells swag close to celebrities... and i understand when to tone down and when not to tone down the enthusiasm and how to limit the level of enthusiasm, and hype, while controlling my own level of non comfort and not being needy. 

Him and another colleague of mine celebrated International Pancake Day together at IHOP a couple years ago (true story).

My friends and I celebrated a bachelor party down there is summer which leads into my first point.

Tulum is one of the top destinations in the world for travel and the beach road in particular is considered to be a very high end, luxury market ( a lot of celebrities vacation here).  

Will celebrate 40 years of marriage(most of it happily!)

Celebrate Indy for whatever makes it special, not by trying to paint it as a Tier 2 or Tier 3 tech city.