If you put any information on social media you are practicing real estate without a license.

Look up Barbara Isabel on social.

My background is in Social Work, with a Master's degree.

Social media has really messed it up for my generation.

He has no social media, no pictures, no videos, no online presence, nothing.

The "online leads" trend becomes a vast pool of scams, each one discovering a new and "better" way to find motivated sellers via SEO/Paid adds/Social Media etc, and automatically aims to make a profit from selling those so-called leads.

Forgot the @ in the link, it should be youtube.com/@brady_morgan (sorry still kinda new to social media stuff, I dont use it much).

Although those guys had brick and mortar and where very good at what they did ( screwing people)this new crop are just hiding behind social media and their key board. 

List the property on MLS or with a trusted real estate agent, and market aggressively through social media, local advertising, and open houses to generate interest.

Your idea on the social work aspect is right on.