Here is what I proposed:Setup fees : Administration Setup:One Time Fee: $400Guidebook: Using professional photos give the guests a professional tour of the house and how the home works (Wifi passwords // How to use grill // How to use propane fireplace // Hot tub instructions // Sauna instructions //Check in and check out instructions //where extras may be storedOTA (Online Travel Agency) setups: taking professional photos and actively updating your listing on popular platforms;PMS (Property Management System) Setup Smart Pricing Set upWebsite integrationOther (furniture arrangement / design / décor shopping and set up) $50 per hour· Placement fees · Marketing Cost: Variable depending on needs/wants for marketingFacebook AdsGoogle Ads Cleaners: Set up procedures/take pics of expectations· Management fee—30%Guest communicationCleaner communicationSetting Rental rateDealing with small maintenance issuesBooking CoordinationSmart Lock integrationKeeping supplies stocked (TP, paper towel, all cleaning products, coffee, filters, creamer, sugars, teas,)(Receipts would be submitted on a monthly basis for either reimbursement or book keeping purposes)Encouraging guests to leave good reviews by periodically checking in, providing a review template, and ensuring guests receive the amenities they are looking forContinued marketingMajor Maintenance fees—OwnerCleaning and laundry services fees: Cleaning fee to the guest depending on how cleaner wants to charge

Renting in Dec or January is orders on magnitude harder than in the summer even in mild weather San Diego.  

My thinking is my wife could decorate it real nice, we could live in the main house when it is not being rented, and when it is being rented and generating revenue we could live in the separate living quarters.

I agree with a lot of the points that you made and while I know it's late to the party as many have already leveraged the COVID boom into managing others, I feel like a lot of folks will be changing managers this year due to poor performance from under-skilled or stagnant managers who set it and forgot it.I think two tiers of services to offer flexibility to the owner is a good idea and makes sense.A few more questions for discussion...What do you, or anyone else reading on the thread, do when a potential client has a property that needs decor work before listing?

Yes you have some minor decorations, but it isn't really themed based on your competition.That is a themed bedroom.Or this.Make adjustments to your description so you don't get a repeat of of the 3 star.

Most house flippers ARE NOT interior decorators. 

If I’ve got the capital to furnish and decorate a property to compete in San Antonio, then do STR.

I also recommend get pillows, pillow inserts and decorative pillow covers off Amazon.  

This doesn’t need to be too expensive or complicated, simple touches like decluttering, rearranging furniture, and adding tasteful décor can create an inviting atmosphere.Invest in professional photography to showcase the property online, as captivating images can attract more potential buyers.

There's so much you can do with decor and your marketing to make your STR standout over the competition as long as it's priced right.