Cashflow was great except in the beginning where I had a small negative Cashflow for about 2 years.Anyway, it's a long story and I'll leave it up to the readers.The theme here is to really understand the Math about what you are doing.

Find or pay to have a theme built (hope it converts visitors into leads well... most don't)Get hosting (most use really low grade sub $10/mo shared hosting)Come up w/ the proper content strategy (most don't have the experience to structure the content correctly to perform well or be a benefit for SEO)Write that contentAdd a bunch of plugins (which often times increase chance of vulnerability by hackers or slow things down... but all require the site owner to maintain the plugins)Dial the site in on mobile (most WP themes don't perform well converting visitors to leads on mobile, at any given time we're running 10-20 split tests across dozens of sites improving performance on our platform)Run split tests to continually increase performanceSetup your analytics correctly (we make it easy or use our built in analytics)Continue to update themes, plugins, WP (which isn't hard, it's very easy as you know... but many people don't want to do that)Keep up on the SEO trends / market trends (which we help our clients stay ahead of)etc. etc. etc.  100% anyone can use free or cheap tools to rank well in Google and in the case of a WP site... the simple fact of it being WP doesn't contribute to it ranking well at all.  

I know where they take the test because I ran the Med School Basketball League for 2 years at my college, so I know 100s of Medical Students/Residents, I know the processes.

Starbucks cards seem to be a recurring theme in this thread.

Looking for ideas.The property was purchase a decade ago, but since buying the land the owners have added their primary residence, a secondary residence (that they Airbnb), and now a wedding venue. 

I've dealt with a few, basically the overall theme was realtors didn't understand their home and what it was worth so they were going to price it right and sell it themselves. 

@Chase Keller  Check out Wedding reception hall. 

One thing that combats the seasonality issue is that Sparkling Hill Resort is up there, and I'd imagine short-term rentals would be a good secondary option to Sparkling Hill/Predator Ridge Resort, as well as for special event accommodations (weddings, parties, etc.).Understanding your post was from almost a year ago, did you ever pull the trigger up there or anywhere else in the area?

Go to meetup.Com you will see the club, meets the 4th wed.

The ME TOO agents make the occasional sale and eek out a living at 50k a year.