I’m trying to get a better understanding of the unlevered IRR hurdles SFR / BTR investors have for value-add improvements.By "value-add improvements" I’m referring to upgrades made to a property that increase rent or purchase value, often including kitchen remodels, bathroom updates, solar and other energy efficiency improvements, fresh paint, a new garage door, finishing a basement, adding a deck, and updating flooring, to name a few.I’ve been hearing a lot of different reactions to this question the last few months.

If they are, they should be able to clearly and confidently explain how they added value in that transaction. 

I think we'll go with the doorbell cameras that the tenants can use for their added benefit and appeal also (in between any vacancy). 

I personally collect a security deposit and get the damage protection waiver for added protection.

That means, take anything I post with a grain of salt :)FF for us started off as our bread and butter for lead generation, but as we added more units, we added AirBnB and Vrbo.

Ive also heard of online marketing campaigns--targeted FB ads--that can be configured to only target users on your marketing list.

Renovated bathrooms, kitchens, added washer dryer to each unit and new lighting throughout.

If the numbers still look good even after adding the insurance costs, it might still be a solid investment.

A personal connection can help you stand out.Request their deals list - Ask to be added to their email or text alerts for any properties they’re marketing.This strategy should help you turn those responses into potential deals.

We have added parking behind the home on some of our houses or extended the driveway to allow for more off-street parking.