Lesson learned: one of the most important characteristics of real estate investing is creative problem-solving.

You can choose audience characteristics such as age, gender, interests, and more.

I don't think these numbers work to begin with and using appreciation as a banking factor is kind of like gambling in Vegas.

Then evaluate those markets to see if they fit all of the other characteristics, narrowing down to zip codes (this is where Census. gov helps) and then do your searches for properties that fit what you seek.Last words: I have learned that in real estate bigger is better.

This is what actually Is costs you to get your equity, you are paying every month out of pocket.look your property looks good if all 4 units where rented your analysis that it will appreciate with out doing any value add is a bet on appreciation and rent increases year over year is a huge gamble and only pays off when you sell and if you sell at that price at the right time. 

I quickly learned characteristics of neighborhoods that fit my criteria and things to be aware of.

@Jaysen Medhurst, I got the average rental price for the area of the area with properties that have the same characteristics as this unit. 

@Kati Finneran Hey Kati...first, good for you...by using BP, and seeking advice, you are practicing risk management...this is an excellent characteristic and one that should be expanded upon going forward...second (and the following advice/statements are very general in nature as I have no knowledge of your deal's specifics or your personal situation), I would move forward if you are willing to educate yourself on the nuances of being a Section 8 landlord...there are some important government-related strings that come attached with subsidized housing...third, I would move forward if you can secure financing that is acceptable to your situation...fourth, I love the HH strategy and were I you, I would make a small investment in Craig Curelop's book "The House Hacking Strategy" so as to learn as much as possible about the approach...finally, in response to your last question, we are always looking to acquire the right investment - always!

Each industry I researched turned out to be more of a gamble than an investment.

If that wasn't enough benefit Facebook has another powerful tool that it can convert any data it receives such as your custom lists, website traffic or ad performance into a qualifying filter that analyzes people's characteristics and web presence to find more Motivated Sellers in your area that are similar to ones that you are engaging with that haven't been on your lists or seen your ads before.