Chowing through one of the classic all-time greats "How to Win Friends and Influence People".What are some of the main concepts you took note of in "Be Obsessed or Be Average"?

No matter the property type, geographic location, or local averages for the metric.The classic example of this is a new investor who calls me up and wants to find a great rental in a B class area with above market rents, low crime, great schools, etc. and expects to pay $100k less than those properties are going for on the market.

The classic "it depends" will play a lot here based on the investor's goals and financing options available.For an investor with a growth mindset, a great turnkey would enable steady cash flow, minor repair work (if any), and little cash stuck in the deal.

You see, you hit the nail on the head and this is classic.  

The model unit is renovated, and they can rent it at a premium, or they can rent a “classic unit” that hasn’t been upgraded.

So the standard, classic paradigm of identification, isolation, contact tracing doesn’t work no matter how good you are, because you don’t know who you’re tracing.

I'm on the classics of zillow, etc, and I'm also keeping my eyes open while driving.

Sounds like a classic case of a company getting to big and letting their standard of service drop.

For myself, I am a Canadian-born seasoned real estate entrepreneur and I started my investment career at the age of 23 with single family rentals (classic love story).

The classical way of having no debt (although I'd argue that we never truly own homes due to property taxes, but that's another story)2.