There was one segment that really caught my curiosity.

Many will say that a deal to share is a forth leg, but I feel the deal is found in the "time" or "knowledge segments. 

If they are forced to service the segment of the market where loss is common, then 1 of 2 things needs to logically happen.

I look to see what the current average days on the market are and how many months of inventory, and I segment this by single-family and multi-family and location.

Certain segments of the marketplace are softer than others but those are where you can pick up good deals so it's all relative. 

Contrary to what many would have expected, a large segment of the population (one from which, as a startup founder, I’m regrettably excluded from) has seen their purchasing power increase through the pandemic.

Contrary to what many would have expected, a large segment of the population (one from which, as a startup founder, I’m regrettably excluded from) has seen their purchasing power increase through the pandemic.

One thing that has made the median price rise so much in recent months is that higher-income households are less likely to have lost their jobs in the pandemic, leading a greater share of home sales to be in the luxury segment now than at the same time last year.

Marketing: customer segmentation and place/promotion for when/ where to advertise Economics: Opportunity costs, agency costs, supply and demandStrategy: Competitive advantage, value proposition. 

I’m grateful they will never pose any completion to my business and I can enjoy the most lucrative segments of the furnished rental industry to myself.