The Fed will be lowering rates so that should make investments a bit more attractive.

Relate to them based on where they might be traveling from, suggest a local hike/restaurant/attraction you like. 

The online options sound attractive with Solera.

Land contract emerged as the most attractive alternative financing in the last two recessions.

Location near jobs, tourism, or other attractions (like an airport).  

Columbus is also home to OSU, which constantly develops real estate, employs lots of jobs, and attracts students from the US and internationally to attend. 

But they definitely use high pressure sales tactics to get you to open your wallet.

Talk about how good the schools are, how close to the beaches or other attractions, Size/type of kitchen, ease of maintenance of swimming pool if in place or jet powered swim lane, Covered parking if so, etc. 

With his involvement, it seems like Shreveport is gaining momentum and attracting new investments.1.

McAllen is literally the cheapest place to live in America, so that doesn't hurt when trying to attract new folks to move here...