Your listing should reflect what you actually offer both in photos and descriptions and you should communicate authentically and as frequently as is right for the guest.  

What I really like is that he is authentic and seems to truly care about helping the people he works with.

She thought about applying to jobs like Nike but they are the only fashion company in the Portland area.

@Michael Doherty - As Nike said, just do it!

No one likes fake authenticity 

For example, a client of mine bought a 3 bed house, converting to 4 bed with a fully operational Airbnb near Nike/IBM that even with a high leverage position, will successfully subsidize his income.

Wayne Pace - Authentic Inspections

Do you see Nike cold calling?

I've terrible hand writing so the front of the envelop looks authentic. 

If you're ever in the mood for amazing Vietnamese, come to OKC, we have a huge population of Vietnamese immigrants and you can find some really authentic places in our Asian District!