When the suboptimal, generic branding is combined with suboptimal, generic flavor of technical issues and inflexibility that others mentioned above, especially sending notices to tenants unexpectedly and blind, it becomes an absolute deal killer for me. 

As they say, the road to hell is paved with good intentions, it may not be how we try to see ourselves "helping" buyers but how a judge may weigh the overall flavor of the day. 

One other mention before you sink in the cash, check with your local municipalities - there are all flavors of legislation, some good, some not good and you don't want to mess with Uncle Sam.  

In October/Nov gas prices will go down, student loan will be forgiven, rates will be cut a few times (although not anything meaningful), cpi or whatever flavor of the month that’s used to calculate inflation will be down, cash payments will be in discussion for people, border crossings will be down, truce will be brokered in Middle East,funding for police will be on table, our streets will be safer, it will be “cold and flu season”, certain political parties will be against voter rights and anti everything. 

For mass appeal rentals I like light and airy with a subtle accent wall here and there. 

Websites like bp, areavibes, citydata can help to get the flavor of the location too.

Sometimes its subtle, sometimes its not, but in all cases, there is a moral judgement against these tenants that they are less worthy of housing.

A loan is non taxable yet all the responses keep referring to a taxable distribution with fed state and 10% penalty which makes a distribution a horrible idea.401k loan can be taken in two flavors 5 year term personal and or if you can document its a primary residence you can get a 15 year fixed which makes the cashflow deduction from your paystubs a bearable proposition since a 5 year term presents a much higher payment.You can borrow 50k or 50% whichever is less at rates around 1 + prime (3.25% since 2009).You end up paying yourself a 4.25% rate interest and in essence become your own private bank.The funds are paid back to yourself with after tax dollars deducted from your biweekly or no monthly pay.Hope that clarifies, I've had borrowers use 401k loans from a variety of administrators such as fidelity, vanguard, nationwide, ING, prudential, and etc and I've seen them bein used for purchase or refinance on primary residences.

I was trying to be a wee bit subtle about it, but now you've 'outed' me... oh well

There are very subtle nuances that are violated by some of the companies who have entered the niche recently and some that are marketing here on BP.