Then, and only then, tackle another strategy/business model.

Develop a subject matter expertise and a strategy.Remember that the rent growth in lower appreciation/high cash flow markets will be lower than a place like SLC.

What's the best way to share their expertise with you?

I have relationships with several builders reps that I get lists of homes with incentives and sometimes builder models that come up for sale or cancelled contracts which gives me a slight advantage over others that are just searching MLS.

Though they close one out of ten deals, their business model is stealing deposits.  

You're paying for her professional expertise acquired over a very long period at a very high cost.Also, 5 minutes x 10 questions, one per client = 1 hour.

Prior to growing, concentrate on developing areas with top-notch schools and think about beginning with a single-family rental to get expertise.

Just depends if the site wants to cater to the true fan or to a larger audience (and both are viable models). 

Franchises work great when their exact model fits, round hole round peg.

Open to sharing more of our model.