I did a lot of research and there doesn't appear to be a course on this specific topic so I am reaching out to the cream of the crop investors who know their direct mail marketing.

RE is no different than insurance or boat building or auto repair or running an ice cream shop or anything else in business.

So you might see someone say that they have gotten good results split testing the same letter but sent it in a cream colored invitation style envelope with a real hand written address (like actually hired a human to do it) in royal blue ink.  

I don't have this venture fully executed yet, I'm in the exploration/research phase of it but the plan is to dock it at the marina (where they have a convenient store & ice cream shop/picnic area and as far as renovation, I'm still learning that but my thought is that we can do higher quality materials and finishings since the square footage is so much smaller. 

It is fair to say that these months do not seem to bring out the cream of the tenant crop.

Yup like most in here sticking with light cream colors is the way to go!

The cream rises and there is a market need for your semi professional experience.

There's opportunities in multiple sectors both in and out of real estate, like the conversation I had last night with a young lady who is following her mother's footstep in Ice Cream Trucks.