Safely.

I know my audience values growing their wealth safely, so I create content that shows how we do that.

Robert,Its a good rule in theory but its not a fail safe. 

Stay safe and get a taser and gun if you want to serve. 

Ask your family members how much of their discretionary cash they put in safe, guaranteed investments and how much they sink.  20/80? 

Your job is to ensure that the property is safe for all tenants, visitors, trades. 

I can get equally safe wall anchors for under $20.

Would you all feel comfortable or is it safe to have a mortgage on the property if the value is just the land at the beginning of the build?

Well, it's boring if you don't like scuba, snorkeling, boating, swimming, fishing, the Mayan ruins, Xcaret, riding around in golf carts, a marina, Dolphin Encounter, etc. in a very secure, safe environment that has a very low crime rate, and is constantly patrolled.